For publication in Tool Box for Innovating Products : A Field Guide to Consumer Understanding and Research , Wiley - Blackwell

Living Language: An Introduction to Linguistic Anthropology, Laura M. Ahearn (2012) Wiley-Blackwell, ISBN 978-1-4051-2441-6

What Is Sociolinguistics?, G. Van Herk (2012), Wiley-Blackwell, ISBN 978-1-405-19318-4

Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)

Nowadays, marketing professionals are increasingly aware of the importance of brands in the success of organizations, as it can be an asset with utmost importance for a lasting competitive advantage. Indeed, what is called a brand is something far more than a name. The brand and its affiliates pave the way for human communication. Brand personification is done in this respect. Although BP can b...

Healthcare Services Quality in Malaysian Private Hospitals: A Qualitative Study

Background and objectives: Services quality has become the major concern of policy-makers in the present rapidly growing consumer-oriented health industry. However, there is a major gap in the relevant literature in Malaysia in this particular field. Thus, this research attempted to narrow this gap by conducting a qualitative study to gain insight into quality of healthcare services in the Mala...

Brand Positioning of the Sport Sciences Research Institution of Iran using Perceptual Mapping Technique

Background. Brands are the most important source of emotional attachment with the consumer, it should be used as a vital tool for attracting and retaining customers of the organization and various sports organizations, should follow the theoretical principles related to brand management and brand loyalty and move towards strategic brand management as a superior marketing philosophy. Objectives...